Mass. DCR New PSA On 'Storrowing': "The Bridges And Trucks Will Thank You"

Photo: Cambridge Fire Department

BOSTON (WBZ NewsRadio) — We're just a few weeks away from September first, which means we're just a few weeks away from the official start of "Storrowing" Season.

The first of the month is traditionally move in day for the thousands of students attending class in Boston and as the U-Hauls are rented, the Massachusetts Department of Conservation and Recreation (DCR) has a heart-felt message for those who may be 'new' to driving in the City, especially on Storrow Drive.

Channeling the iconic ASPCA animal rescue commercials featuring the depressing chords of "Angel" by Sarah McLachlan, the PSA asks drivers to watch for traffic signs, know the height of their vehicle and "save a rented truck today by not blindly following your GPS directly into a low clearance bridge."

"For just $0 a day, you can not hit a bridge or an overpass," a DCR employee begins. "We know you're excited to be moving to the Boston area and we're happy to have you, but seriously, that moving truck isn't going to fit on those roads. We put signs up every where, please look for them, pay attention to what they say. Yes, they are trying to warn you."

WBZ's Jay Willet (@JayWilletWBZ) reports

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